Cook Together needed a brand as well as a digital platform where students could access class materials and resources. This product also needed to have a simple content publishing platform for chefs and teachers to post content, events, and recommended products. The initial task was to dress up a blog to serve this purpose.
Using research and strategy, we convinced Cook Together they needed something more robust than a blog. I lead a team to craft a user-friendly experience rich with class updates, recipes, nutritional tips, and product recommendations. This product was useful for students and intuitive for chefs and teachers to keep updated. Cook Together attendees are now able to access recipes and class materials, and teachers are able to post their content and recommended products.