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Microsoft came to Possible for a brochure website promoting the new education edition of Minecraft. My team was tasked to challenge the format of a simple website and build a product that helped educators understand how to use the game as a learning tool in the classroom.


Pairing with a strategy team, we used research and user testing to create a more immersive experience from ideation to launch. The product functions as a teaching companion with lesson plans and resources as well as a supportive educator community for teachers. We connected hundreds of educators with an amazing tool that helps kids learn. We also won a Judges Choice ADDY award for our efforts.

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